Second in our weekly series‚ see how, and why, business people “invest” their time to revive a business association serving the southern border of outer East Portland…

Local business spotlight: Find out why a woman with a degree
in criminal justice finds happiness purveying flowers and gifts …

Anita Tabayoyon, owner of A.R. MOSS Floral Design and Event Embellishments prepares another “gift of joy” at her Parkrose-area shop.

Story and photo by David F. Ashton
Even though Anita Sauer was finishing up her Bachelor’s degree in social sciences at the Vancouver campus of Washington State University, she really wasn’t so sure that she wanted to pursue a career in Criminal Justice.

After school, Sauer married David Tabayoyon, and the couple settled down in the Portland area, where she worked as a paralegal and legal assistant for seven years.

“All along, I kept remembering working in a floral shop while I was in high school,” Tabayoyon told us. “Finally, I was able to go back in the floral business when we opened A.R. Moss Floral Design and Event Embellishments here in Parkrose, three years ago.”

Helps others share special feelings
The best part of running her business – in addition to being able to work with her husband David – “is being able to share my creative side with people in the community. I really enjoy helping my customers convey messages of love, care, and positive feelings through the plants and floral arrangements I create for them.”

There are several differences between A.R. MOSS and chain stores or Internet websites, Tabayoyon explained. One of them is genuine personal service. “We get to know our clients – their tastes and budgets – so we’re able to serve them better. We use plants and flowers grown right here in the Pacific Northwest. And, we’re an active member in the Parkrose community who supports our schools, the Parkrose Business Association, and the neighborhood.”

A full-service wedding florist
The “embellishments” part of their business, she said, is being a full-service wedding florist providing everything from a simple bouquet all the way up to decorating wedding arches or gazebos. “We also provide wedding favors; anything to make a special event a little more elegant.”

She said they also help corporate, fraternal, and civic organizations by sprucing up their events – such as holiday parties, annual meetings, and special events. Weddings and events take them to locations such as Bridal Veil, Hood River, Timberline/Mt. Hood, Forest Grove, Lincoln City, Newport, and Astoria.

You’ll never know what you’ll discover at this unique shop. A.R. Moss photo

In the front of their business is a gift store, featuring event décor and embellishment items, event favors, blooming and green plants, dish gardens, candles – and, eclectic vintage, antique, and new home décor, and garden décor and art.

A truly ‘green’ business
In addition to selling greenery, Tabayoyon mentioned that they compost all of the shop’s green waste. “And, we love recycling floral vases and containers, and all of the plastic pots used at our annual plant sale have been reclaimed and reused.”

By the way, they’re holding their annual “Spring Summer Camp” event on Saturday, April 11 – consider stopping by!

The shop, located at 10604 Northeast Sandy Boulevard, is open to the public Tuesday-Friday, 10:00 A.M. to 6:00 P.M., Saturday 10:00 A.M. to 3:00 P.M., and on Monday by appointment only. You can learn more – or order online, if you desire – by visiting their website at  www.ARMoss.com. Or, call them at (503) 358-2692.

© 2009 David F. Ashton ~ East Portland News

Find out why local business owners were honored – and why this oft-flooded neighborhood sent a letter to Mayor Adams praising his actions and making requests of the Bureau of Environmental Services …

Tom, Ryan, Scott and Reiko Rogers stood with Brent Crooks – all of whom are with R-Boes Automotive – as they were recognized by Lents Neighborhood Association President Damien Chakwin for their “Dedication and service to the Community”.

Story and photos by David F. Ashton
On January 16, a man dashed out of the AM/PM Mini-Market at SE Holgate Boulevard and SE 92nd Avenue, and started shooting at a perceived assailant – only to blow out an innocent driver’s back window and scare Lents area neighbors. (Read the details by CLICKING HERE.)

The gunman ran toward R-BOE’s Automotive across the street, and headed east – but the mechanics at the auto repair shop, being fed up with crime in the area, took after the shooter, and reported where he had gone to the cops.

At the January 27 meeting of the Lents Neighborhood Association, these men were honored by their neighbors – receiving certificates and Portland Police Bureau medallions from East Precinct Commander Michael Crebs.

“Their actions show that Lents is moving away from the ‘Felony Flats’ image,” said the association’s Chair, Damien Chakwin. “We have people here who actually do heroic things. They risked life and limb, and injury to themselves, to help keep this neighborhood safe for all of us. This is the highest example of community spirit.”

We asked Commander Crebs why the men also received the Police Medallion. “Here’s a guy shooting off a gun in broad daylight. They risked their lives; their actions helped us catch a very dangerous person. I’m not sure we would have been able to capture the alleged gunman that night without their help.”

Crebs added he doesn’t recommend that citizens go after armed, shooting gunman. “Having people act as our ‘eyes and ears’ – from a distance – is invaluable. But these fellows followed their inner instinct and helped us capture a dangerous person. Anyone who puts their life on the line like that deserves our appreciation.”

During the Lents Neighborhood “buffet of information” session, Portland Police Bureau’s Lt. Baird and Crime Prevention Specialist Roseanne Lee shared at information the community safety table.

‘Buffet of information’ provided
We noted a refreshing change of meeting format. After introductions and official business was conducted, the group went into a breakout session.

We found that refreshing, because instead of subjecting attendees to sometimes long and boring committee chair reports, the neighbors in attendance were instead invited to circulate around tables around the back of the room. Committee chairs provided information, brochures, pamphlets, and other information regarding all of the main neighborhood functions.

Lents Neighbor Wendy Foster learned what the Portland Development Commission is doing as she spoke with Ray Hites at the Lents Urban Renewal table.

At one end of the room, the Bureau of Environmental Services was talking about the Johnson Creek project. Elsewhere, there was a table for the foods group, another for urban renewal, another for public safety, and so forth. “It’s like having a buffet of information,” said Wendy Foster. “You can find out more about the issues you’re actually interested in.”

Marie Johnson with the Bureau of Environmental Services talked about the Johnson Creek Floodplain Plan with neighbor Brett Kelver.

Letter thanks Adams for flood help
Finally, as the meeting reconvened, neighbors approved sending Portland city officials a letter lauding – not lambasting – the Bureau of Environmental Services:

January 26, 2009

Dear Mayor Sam Adams,

For twelve months the Lents Neighborhood Association has been requesting that BES representatives meet with our Special Subcommittee, which includes the residents residing within the boundaries of the proposed East Lents Floodplain Restoration Project (ELFRP).

Because of your insistence and superb facilitation, those meetings have begun. The residents whose homes still stand within the boundaries have expressed a deep appreciation for their questions being answered face to face and being given a written copy of the answers. This is the direct dialogue we have wanted.

We encourage you to continue working with BES and the families living within the proposed boundaries of the ELFRP. As you continue, please keep the following facts in mind:

• According to BES, the “Willing Seller” program was created in 1997 “to purchase frequently-flooded properties.
• The remaining homes within the ELFRP do not flood. These homes didn’t flood in 1996, nor recently in 2009. (And most didn’t flood in 1965.)
• The current families were living in these homes prior to the inception of the “Willing Seller” program, and were fully informed of the program.
• The current Federal matching funds for the ELFRP specifies that condemnation will not be used in order to complete this project.
• The proposed project cannot hold the amount of water that caused the most recent flood in January 2009.

We look forward to your ongoing participation in the development of creative solutions to this complex proposed project.

Thank you very much for your successful efforts thus far, which have brought BES representatives to the table for candid, substantiated dialog about this very significant project.

Damien Chakwin
Lents Neighborhood Association President

The Lents Neighborhood Association meets the last Tuesday of the month – next on February 24 at 7:00 PM at Lents Adventist Church Auditorium, 8835 SE Woodstock St. For more information, go to their website by CLICKING HERE.

© 2009 David F. Ashton ~ East Portland News

With national restaurant chains coming and going, find out why families, sports clubs, and groups keep Pizza Baron going …

The bad weather didn’t keep this hearty group of businesspeople from having a good time. Catch up right here on what’s happening with this group…

Music provided by the Parkrose High School Debonaires is a tradition at the Parkrose Business Association’s year-end event.

Story and photos by David F. Ashton
Members of the Parkrose Business Association (PBA) honored several of their own for their outstanding work and participation during 2008, celebrated at a holiday event, and were filled in on the state of their organization, at their December and January meetings.

This year, PBA members held their holiday event on December 13. As has been the tradition, the Parkrose High Debonairs serenaded members and guests during the no-host cocktail reception in the atrium of the Holiday Inn Airport.

No one went away hungry – diners agreed the food was delicious and plentiful.

Before they sat down for a gourmet buffet dinner in the Salon, members bid on a variety of services and items offered in a silent auction. The auction brought in a total of $1,314.

PBA Awards presented
Following the dinner, several members were presented with awards to recognize their service to the organization during the year.

LeeAnn Bruner of LA Signs accepts a special award from Marcia Lee, outgoing Parkrose Festival & Cruise-in chair.

Marsha Lee presents David Ableidinger of Parkrose hardware his own Festival trophy award.

After seven years of working with the Parkrose Cruise-in – and last year’s Festival – Marsha Lee announced that she was stepping down as the event’s chairperson.

Before she did so, Lee took time to honor two individuals who she said were “an integral part of the event for each of the seven years.”  First, LeeAnn Bruner of LA Signs was called forward, and then David Ableidinger of Parkrose Hardware.  Both were presented special awards.

President’s Awards
Next up was PBA’s outgoing president, Michael Taylor, who gave two special awards to members whom he said “stepped up and did even more than they were asked to” for the association and at their sponsored events.

2008 PBA President Michael Taylor of ACE Academy presents Terry Brier of Davey Organicare the President’s Award.

Michael Taylor presents Joe Dowd of Junk Away Hauling the President’s Award.

2008 Artie Johnson Award

Last year’s Artie Johnson Award winner, Marcia Lee, introduces the 2008 awardee, Wayne Stoll of Argay Square/Century Associates.

Marsha Lee stepped up and announced that Wayne Stoll, with Argay Square/Century Associates, would be named as the 2008 Artie Johnson Award winner. “The Artie Johnson Award symbolizes selfless dedication and a high level of dedication to the organization,” Lee said.

For the first time that many could recall, Stoll was speechless. Regaining his composure, he told the group that the lady for whom the award is named meant a great deal to him when he first joined the PBA, and until her passing.

“Wayne, this organization appreciates all that you do,” Lee said, “just as you appreciated those same qualities that you found in Artie.”

Karl Lind Award

Michael Taylor presents Rex Hollingsworth the 2008 Karl Lind Award.

As is the organization’s tradition, the 2008 Karl Lind Award was presented by the previous year’s recipient, Michael Taylor.

The Karl F. Lind Award is given to a member of the community who has given countless hours of volunteer time, is known for personal integrity, and has become an integral part of the Parkrose community.

Taylor called up Rex Hollingsworth, with Rex Heating and Air Conditioning, saying, “Rex has been a tremendous supporter in the Parkrose community. His contributions toward our foundation’s scholarships include sponsoring the Parkrose Festival, and the Cruise-in for many years – providing money, time, and energy, and helping out in so many ways.”

As Hollingsworth received his award, he announced that he would again be the Event Sponsor for the 2009 Parkrose Festival.  His wife, Debbie, won the 50/50 drawing, and proved to be as generous as her husband; she donated her winnings to the Parkrose Foundations Scholarship Program.

Outgoing PBA VP Michael Taylor gets the President’s Gavel award from past president, Mark Eves.

New PBA president named
PBA Past President Mark Eves, of Eves & Wade LLP, called up Michael Taylor. He reminded the group that 2008 started with Michael Taylor as the PBA’s Vice President, but he was asked to take on presidential duties soon after the year began.

“Mike, you’ve fulfilled the duties of the office of President most admirably. We thank you,” Eves said as he gave Taylor the Outgoing President’s Gavel award.

Michael Taylor welcomes the organization’s president for 2009, Wayne Stoll.

With that, Michael Taylor announced that Wayne Stoll would return as the PBA president for 2009.

“It is an honor to represent – and, honestly, to brag about – the PBA to City officials, and folks from other business associations,” Stoll said. “It’s an honor to follow in the footsteps of people like four-time PBA president Bob Brown. The fact that members stay, and are willing to be president more than one time, shows that there are some good vibes going on here.”

Introducing the 2009 PBA officers: President Wayne Stoll, Century Associates; VP David Walmer, Quality Inns & Suites; Secretary Mary Brown, Bob Brown Tires; and, Treasurer Marsha Lee, Copy Express.

Guests are welcome at the PBA
Come meet the members at their next meeting. It’s is on February 19 at 11:30 a.m. at their new location, Holiday Inn Airport, 8439 NE Columbia Boulevard (in the hotel building, around the back at the Flirt’s entrance – not the Convention Center next door). For more information, see their web site: www.parkrosebusiness.org.

© 2009 David F. Ashton ~ East Portland News Service

Here’s what’s been happening with members of the East Portland Chamber of Commerce. Discover why you should check out this energetic group of East Portland business people …

Mayor-elect Sam Adams tells folks, who packed into the Portland Council Chambers, why he’s about to present the Spirit of Portland award to Richard Kiely, president of Home Run Graphics and member of the East Portland Chamber of Commerce.

Story and photos by David F. Ashton

Kiely awarded for demonstrating Spirit of Portland
We were thrilled to see Richard Kiely, owner of Home Run Graphics and East Portland Chamber of Commerce (EPCC) booster given the Small Business Spirit of Portland Award by Mayor-elect Sam Adams in the Portland City Council chambers on December 11.

Kiely has supported the Chamber’s major events, like the annual Golf Tournament, by providing a brand-new car for a duffer who is lucky enough to hit a hole-in-one. CLICK HERE to read about this year’s EPCC Golf Tournament.

NEXT WEEK: You’ll learn of Kiely’s accolades in a full article. The story will also feature East Portland’s Linda Robinson getting the “Independent Spirit” Award for her outer East Portland livability efforts and Portland Police Bureau’s Sgt. John Anderson and Officer Greg Baldwin receiving the “Community Policing” Award for their work building the new Parkrose Police Substation.

Scott Hendison of SearchCommander.com tells EPCC members how they can get better results from their web sites; and, outlines changes in the rapidly-changing world of Internet marketing.

Members get tech-savvy at networking meeting
Every Wednesday morning, EPCC members and guests gather at a different location to network and learn at their “Good Morning East Portland” sessions.

Often, members share their expertise with the group.

For example, Scott Hendison of SearchCommander.com hosted the event on December 3. In a few minutes, Hendison imparted valuable information, telling how Internet “search engines” work – and how to prosper from knowing how to optimize one’s website. He is in a position to know: Hendison has become a nationally-recognized expert in his field.

Before his formal program, Hendison told us, “The most important thing to know about search engine optimization is that things are changing in this area of technology; changing constantly and rapidly. Search engines like Google and YAHOO! are changing and adapting to what people are doing.”

He said that the search engine “rules of the game” are changing, in that they programmers who set up the rules are getting much stricter. They’re cracking down more on what is perceived to be ‘gaming the system’ to get a higher ranking than a site deserves.

When the business started years ago, he added, the algorithms used by different search engines were kept secret, but now, many people know how it works. “The search engine providers have become more and more sophisticated, changing their strategies almost daily.”

Learn more about Hendison by checking his website: CLICK HERE.

EPCC president Richard Sorem, welcomes guests to the opening of Santa’s Place – and where Santa was welcomed back to Eastport Plaza.

Chamber president introduces Santa’s Place
The East Portland Chamber members also participate in the community to help promote causes such as Santa’s Place – a community outreach program benefiting five agencies that help needy East Portland families.

We caught up with Chamber member Frank Ryan with NW Senior & Boomer News, Ken Turner, the Chamber’s Governmental Affairs director – and Chamber president Richard Sorem, a partner at Stewart & Tunno Insurance – as he introduced dignitaries at the opening of Santa’s Place. (Read how and why Santa Claus has returned full time, now through Christmas at Eastport Plaza by CLICKING HERE.)

EPCC Ambassadors Chair Holly Moss of The Bookkeeping Company gives away another door prize at the 2008 Turkey Bowl she organized, and is here, serving as Mistres of Ceremonies.

Famous ‘Turkey Bowl’ returns
No, Chamber members don’t bowl with real turkeys – it’s call the “Turkey Bowl” because it’s an event held near the Thanksgiving holiday!

More than 50 EPCC members, friends and guests took over about a third of the lanes at the AMC Bowl on SE 92nd Ave. a couple of weeks ago. “This isn’t a business meeting,” said organizer Holly Moss, “it’s all about having fun.”

The best way to show you how much fun this group has is in the photos that follow:

EPCC President Richard Sorem polishes his ball before going for another strike.

It looks like Sorem’s ball-polishing routine works – his group, “Team Stewart & Tunno Insurance” again won the first place trophy and prizes.

Kevin Minkoff, CPA (standing far right) and his group, “Team Not-Your-Ordinary-Bean-Counters” proudly display their 2nd Place ribbons and booty.

Yup! That’s Spirit of Portland winner Richard Kiely taking the “Best Game” award from Holly Moss.

Last meeting of the year: December 17
Plan now to get up a little early and come to the Chamber’s annual Holiday Celebration and Bazaar. Membership is NOT required to attend! It’s a good opportunity to meet these fine business folks.

By the way, this is your ONLY opportunity to by David F. Ashton’s famous “Macadamia Madness” chocolate confection (all of the proceeds go to the Salvation Army). It starts on Wednesday morning at 7:30 a.m. at Cherrywood Village, 1417 SE 107th Ave.

By the way, this will be their last meeting of the year. For more information, call (503) 788-8589 or CLICK HERE to visit their web site.

© 2008 David F. Ashton ~ East Portland News

What did Mayor-elect Sam Adams have to say about Portland’s economic outlook, at this meeting with businesspeople held east of the Willamette River? And what did they tell him? Learn all about it, and why it drew business people from all over East Portland, right here …

Before the meeting, Sam Adams listens to comments by John Perkins of the Hollywood Boosters.

Story and photos by David F. Ashton
Although it was a dreary fall morning, about 80 business people from all over Portland filtered into the Portland Community College Central Portland Workforce Training Center in Inner SE Portland early on November 7 for a “conversation” with Mayor-elect Sam Adams regarding the region’s economic outlook, and the Economic Stimulus Package being prepared by the City.

President of the Alliance of Portland Neighborhood Business Associations (APNBA), Jean Baker of the Division/Clinton Business Association, introduces the program.

Debbie Kitchin, with the Portland Small Business Alliance, introduces Mayor-elect Sam Adams.

Adams told the group he accepts the fact that the nation is in a depression, and thanked business leaders for gathering to talk about key issues.

“Portland city government is going to be cutting its budget,” Adams announced. “We face a shortfall created by reduced revenue and increased costs.” He said that his eleven years as Chief-of-Staff for former Mayor Vera Katz familiarized him with the process. “This is an exercise with which I have some experience.”

Portland Mayor-elect Sam Adams welcomes businesspeople to a conversation about improving Portland’s business climate.

Seeks to define prosperity
Adams decried the lack of interest in creating a durable economic plan for the City, telling how he’s sought to define economic success among all sectors of business and society.

“I think that we suffer mightily as a region, and as a community, when key partnership groups do not agree on what we mean by ‘business success’, and by what we mean by ‘personal and family prosperity’. Lacking that agreement means you get rather muddled economic development efforts.”

Mayor-elect Adams describes the current state of Portland’s economic condition.

Challenges faced in the business community
While the region has fared quite well in comparison to other areas so far, Adams said that, in the recent past, 26,000 living-wage jobs went unfilled. “Yet, we have 84 agencies in the region and spend $125 million a year to educate and train folks. That’s fairly mismatched.”

The Mayor-elect pointed out that the City of Portland has revised its licensing fee structure, shifting some of the burden from small businesses to large firms, grossing more than $20 Million annually, which pay only $100 each year. He also announced the City is streamlining the license fee system, eliminating estimates, and going to an after-the-fact tax. “I’m apologizing to all of the accountants who will lose business from the simplification.”

Decries rampant poverty-level wages
While there is nothing wrong with service-wage jobs, Adams continued, he stated that 21% of Portlanders earn poverty-level wages – earning less than what is necessary to provide for their basic necessities. “Compared to the 9% who earn low wages in Seattle, we’re in lot more vulnerable a position.”

Speaking of his personal background, Adams said he is the son of a single mother who “got by on subsidized housing and government support. I came from a family who couldn’t always get a good job. So, although I have never owned or run a business, we come to similar points of passions from different paths.”

Nearly 100 businesspeople came to Inner SE Portland to hear about the City Council’s plans, and to give their own ideas for economic improvement.

Looks to better educational system
Adams said, as Mayor, a primary focus for him will be improving education. “47% of our eighth-graders do not graduate from high school. 47% of our eighth-graders drop out before they finish high school on a standard-length timeline. It’s no wonder we have a high percentage of people working at poverty wages.

“If you look at the data for our region, you’ll see they we’re a highly educated city, but we’re ‘importing’ most of the talent who work at high-end jobs.”

Working on an economic stimulus package
Being the Mayor-elect of just one city in the world economy, Adams said he had no illusions about our ability to change global economic trends.

“I’ve always wanted to have city government positioned to be less self-absorbed about the impact of a recession on its functions; and more externally focused [on] helping our businesses and workers through tough times.”

While Adams suggested that the term “stimulus package” has become tarnished because of current federal programs, he announced that the Portland City Council is developing a program to aid Portland businesses. “I’d like to see city government to be proactive, trying to locally forestall the worst impacts of a national recession. There are things that we can do to make things better on the local level.”

Specifically, Adams said they’ve requested funds for economic revitalization from the federal government. “We wanted to be first in line, so we submitted our request two weeks ago.”

Also, he said the City is “moving up” construction project start dates for which money has already been earmarked. “Say a project is three years out. Construction inflation is running 7% to 8%. We save money by beating inflation; and, because the construction industry is down right now, we’re getting more competitive prices for our projects.”

Other programs include fast-tracking housing projects, expanding the city’s property tax investment program, and a 12-point small business and start-up business program.

Adams listens to comments during the morning’s conversation.

Business leaders comment
Businesspeople at the meeting praised Adams for his past and present efforts – yet at the same time took the city to task on a variety of issues.

The praise was offered by past-President of the Alliance of Portland Neighborhood Business Associations (APNBA) Patrick Donaldson, who summarized the positive sentiments expressed by many at the forum: “You [Sam Adams] have under-promised and over-delivered. You are the voice of small business on the Portland City Council.”

But Donaldson warned that fees, fines, and permit costs can “whipsaw” small business owners into closing. He suggested the City carefully use incentive plans. “We’d all like to pay employees a good living wage. At the same time, remember that business owners themselves are struggling to earn a living wage and gain benefits for their own families.”

Adams listens to complaints and suggestions about the City’s management.

Complaints and suggestions aired
Answering a complaint regarding System Development Charges (SDC), used to pay for infrastructure improvements in conjunction with new development, Adams responded that Portland’s SDCs rank in the lower third nationally, and have not been increased.

Dan Yates commented, “I’d love to see the Portland Development Commission get out of the housing business. It’s supposed to be an economic development agency.”

Tony Fuentes suggested that a micro-loan program would help spur local growth. He also suggested creating a local “manufacturing brokerage program” that would help local manufacturers more easily connect with area suppliers.

School improvement suggestions
Returning to the City’s high-school drop out rate, Adams suggested businesses find ways to hire interns and provide summer jobs. “When I worked as a dishwasher, I realized I wanted to get better educated.”

The historic Mississippi Business District’s Bryan Steelman told of their youth employment program, funded by businesses, in which ten youths from charter schools worked summer jobs and paid internships.

Amy Salvador and Wayne Stoll, of Century Associates and the Parkrose Business Association, listen intently to the plan Adams outlines.

Wayne Stoll challenged other business districts to match what they do in Parkrose – giving five $1,000 sponsorships to seniors graduating high school.

Promises to keep citizens informed
In conclusion, Adams promised that on November 19 the Portland City Council would be announcing a detailed plan for boosting the City’s economy.

© 2008 David F. Ashton ~ East Portland News

We’ve seen the results when this happens at homes and apartment buildings – but look at the devastation a careless act caused at a venerated local business …

Portland Fire & Rescue crews keep pouring water on material used to make industrial conveyor belts at this September 10th three-alarm blaze in inner SE Portland.

Story and photos by David F. Ashton
For decades, Empire Robber & Supply, located in inner SE Portland’s industrial area (on SE Taylor and SE Water Streets), has been fabricating, installing, and servicing heavy-duty conveyor belts which move mountains of gravel and other building materials.

But, on September 10, officials say a moment of carelessness reduced a big section of the company to a smoldering heap of rubble – when a fire, the smoke of which could be seen as far away as Tigard, destroyed a building. Quick action by Portland Fire & Rescue (PF&R) squads – answering three alarms – kept the blaze from devastating separate buildings of the business as well as surrounding businesses.

The fire broke out just after closing time; employees had left the building.

Had firefighters not aggressively attacked this fire, huge rolls of flammable rubber like this would have caught on fire, officials say – and the situation would have quickly grown much worse.

Twelve engines pumped massive amounts of water to firefighter’s lines on the ground – and in the air.

“The fire went quickly to a second alarm,” PF&R spokesman Lt Allen Oswalt told us, as engines pumped water up to six nozzles attacking the fire high above the building. He said they added a third alarm to bring in additional firefighters to relieve the first crews. 84 firefighters, operating 12 engines to pump the water up the ladders to supply five ladder truck snorkels, fought the fire.

“Not long after they arrived on scene,” Oswalt continued, “part of the roof collapsed while firefighters were inside. Deputy Chief John Harding immediately ordered all crews out of the building; we accounted for all of the. We’re now sure no civilians are inside, although an individual was initially reported seen in an upstairs window.”

The work was exhausting for firefighters, Oswalt commented, because the thick, black smoke produced by burning rubber and other materials forced crews working outside the building to wear their breathing apparatus. We watched crews swap out their depleted air tanks for fresh canisters, as the firefighting effort continued.

The choking smoke obscures the buildings across the street near the Willamette east-bank waterfront.

There was no “pot of gold” at the end of this rainbow; only a fire-devastated business.

An employee, who declined to be identified, shook his head as he watched the fire from behind the emergency yellow tape stretched across the street, saying he’d just returned from a job site. “There’s a lot of rubber in the building; even more in the warehouse,” he said as he pointed out his white SUV parked on the south side of the building being doused with water.

It took nearly a half hour – and a river’s flood of water – for the firefighters to control the blaze. Crews from as far away as Station 30, located east of NE 122 Avenue, were called in on “fire watch” throughout the night, dousing hot spots.

High above the fire, two PF&R crewmembers direct streams of water down on the blazing building.

Neglected barbeque gone wild
The following day, Oswalt reported that fire investigators had determined that the blaze had been caused by improper disposal of charcoal ashes.
“Earlier in the day,” explained Oswalt, “the company had a barbeque for its employees. During the cleanup, one of the employees placed the ashes from the briquettes in a plastic container. The hot embers eventually melted though the plastic container, and ignited nearby combustible materials.”

After the smoke cleared, it was evident that firefighters had managed to keep the fire from reaching an attached portion of the building that contained the company’s offices and records storage.

“The fire threatened to spread though several large openings in the concrete wall, but firefighters were able to beat the fire back, so that there was only minimal damage there,” Oswalt added.

PF&R spokesman Lt Allen Oswalt says he’s seen too many fires – mostly at homes and apartment houses – caused by used barbecue charcoal briquettes. He hopes citizens will learn from this tragedy.

A cautionary tale
The fire bureau’s spokesman shook his head and said they “too often” find smoldering, discarded barbecue briquettes to be the cause of fires outside homes and on the decks of apartment buildings.

“Ashes or cinders from cigarettes, fireplaces, or barbecues should always be placed in a metal container, doused with water, and placed outside away from decks or anything else that will burn. Charcoal, in particular, can stay hot, and burn for hours – sometime days,” warned Oswalt.

“A metal container with a tight-fitting metal lid can ensure that the fire and heat stays inside the metal container.”

© 2008 David F. Ashton ~ East Portland News

See how members of the Gateway Area Business Association honored public safety workers and citizens killed in the 2001 terrorist attacks …

Standing before Portland Fire & Rescue Engine 30 are Third Battalion Chief Mark Gift; Station 30 firefighters Erin Spens, David Glenn, Matt Phillips and Lt. Steve Bregman on their way to the 9/11 memorial service held at 111th Square.

Story by Watford Reed with David F. Ashton; David F. Ashton photos
Beneath a gigantic American flag, members of the Gateway Area Business Association memorialized the 3,000 men and women killed in the terrorist attacks of September 11, 2001.

With them were representatives from Portland Fire & Rescue, Multnomah County Sheriff’s Office and Portland Police Bureau; invited to remember the sacrifice of their fellow workers in rescue attempts at the World Trade Center buildings and at the Pentagon in Washington, DC.

A color guard made up of Gateway Keystone Kops and members of Veterans of Foreign Wars Post 4248 hoist Old Glory into the summer sky.

Patricia Labat sings “The Star Spangled Banner” and “God Bless America” as the flag at 111th Square is raised.

Bugler George Hager a member of VFW Post 2807 and at an associate member of the Submarine Veterans of World War II, plays taps as the flag is lowered to half staff in memory of the 9/11 dead.

The opening ceremony is punctuated by a gun salute by the Honor Guard from the Veterans of Foreign Wars.

Oregon Speaker of the House Jeff Merkley takes time from his political campaign to come by and honor the men and women who serve the community in their public safety positions.

Dining, interestingly enough, on Mexican-style of food of beans, rice and enchiladas, members of GABA introduced fire fighters, sheriff’s deputies and police officers, and praised their work for helping others.

With no other formal program, members lunched while GABA’s secretary, Fred Sanchez, the owner of 111th Square, interviewed members with a roving microphone.

Seated with Portland City Council candidate Amanda Fritz, Portland Police Bureau Officer Scott Robertson and Officer Rob Slyter are introduced by Joe Rossi.

Public safety representatives speak out
“It’s wonderful to be appreciated,” said Portland Police Bureau East Precinct Commander Michael Crebs.

“It’s a good feeling to be appreciated by the community we serve,” added deputy Heidi Nelson of the Multnomah County Sheriff’s office.

Belatedly receiving their award from the May GABA Fun-O-Rama parade, representing the Multnomah County Sheriff’s office are Deputies Israel Chinn, Rachael Wheeler, Heidi Nelson and Steven Gilliam.

Brady Van Dyne, veteran of the Korean War and a member of the VFW honor group, said he felt honored to memorialized the lost of September 11 and implied that it is ahead of honoring one of his veteran comrades.

“It’s good to take time to remember those we’ve lost and appreciate the freedoms we have,” said Battalion Chief Mark Gift.

Event has special meaning for a firefighter
“This date, today, has tremendous significance for firefighters,” Portland Fire & Rescue Lt. Steve Bregman of Station 30 told us.

“We lost 343 fellow firefighters at the trade centers in New York City. And today, we think of all of those working in public safety – all willing to risk their lives. On this day, we also remember the civilians that died at the Trade Center Towers, in Pennsylvania, and at the Pentagon.”

Lowering his eyes, and his voice, Bregman continued, “On a personal note, I lost a cousin at the Towers. It hits home both professionally and personally to me. Thus, this event here today is well taken. We appreciate being able to partake with the community, be involved in this memorial and interacting with people the people we serve.”

© 2008 David F. Ashton ~ East Portland News

See how, for the first time, kids in this outer East Portland neighborhood got free backpacks filled with school supplies …

Ricardo Becerril, senior project manager with LCG Pence Construction, shows all of the supplies their company stuffed into backpacks to be given to all Lent School students.

Story and photos by David F. Ashton
You’ve seen stories telling how organizations have “adopted” schools, purchasing back-to-school supplies for students. But, until this year, Lent School has languished – no sponsors meant no backpacks.

Construction firm steps up
“This is the first year of a partnership between LCG Pence Construction and Lent School,” said Gayle Kellman, Executive Director of Schoolhouse Supplies, the nonprofit organization that coordinates the backpack giveaways.

“This is one of the highest-need schools in all of Portland Public Schools,” Kellman explained. “We have sought to find a sponsor year after year, but haven’t succeeded until LCG Pence stepped up. This is an extra exciting day for us. We hope to have this partnership continue year after year.”

Company connection with school
Surrounded by company staff members, Ricardo Becerril, senior project manager with LCG Pence Construction, was beaming with a big smile as he watched the young students file into the school’s auditorium.

“I manage our school construction division,” Becerril said, “so this event is near and dear to me. We look for opportunities for our company and our employees, to not only work for schools and earn a profit from them – but also to give back to the school districts for which we work.”

Becerril reminded us that their company was chosen for the fire restoration project at the school about five years ago, as he showed us what was in the backpacks: Notebooks, folders, a pouch with pencils, pens, and markers – all the school supplies one would need to start the year as a young scholar.

Principal Linda Ralley says the value of this sponsor’s contribution can’t be overestimated.

Principal praises donation
Looking exuberant with joy was the school’s Principal, Linda Ralley.

“This wonderful business is showing it understands that children in schools are our future citizens,” lauded Ralley. “It shows they’re paying attention to families and youngsters here in the outer east Portland, who face rising costs for housing, fuel, food – and school supplies. We’re overjoyed!”

The value of this particular contribution by their new partner is about a $27,000, Ralley told us. “That is significant; the value can’t be overestimated. This is This is really, really terrific.”

Students express gratitude
As the kids settled down, Ralley began, “This is a special assembly. On the very first day of school, in the very first hour of school this year, we get to give you something. Every student is going to get a backpack, filled with supplies, to help you achieve. Let the volunteers from our sponsors, LCG Pence Construction, know you appreciate this gift.”

Enthusiastic applause spread across the gathered assembly. Row by row, students lined up and eagerly clutched their gift.

Lent School eighth-graders Audrey Sturgeon and Kayla Roysdon thank Ricardo Becerril for their backpacks and school supplies.

“Our school doesn’t have a lot of money for providing supplies,” said eighth-grader Audrey Sturgeon, “nor do many of our parents. I really appreciate the backpack.”

Her classmate, Kayla Roysdon, added, “It’s really great that a company would be so thoughtful as to donate these supplies. I definitely think it’ll help us out. Our parents won’t have to be stressed out about spending a lot of money on school supplies. I think it’s wonderful.”

You can help
“People can help Schoolhouse Supplies all year long by volunteering, donating school supplies and cash donations,” Kellman mentioned. “The best place to start is by visiting our web site.”

We’ll take you there! Simply CLICK HERE!

© 2008 David F. Ashton ~ East Portland News

See what happens when the “Shop with a Cop” program pairs Portland Police officers with needy kids …

Other merchant associations could take a page from this organization’s book. See why, right here …

Event chair Debbe Hamada (formerly director of East Portland Community Center) at her store, Tilde, says she enjoys creating events that bring the community together.

Story and photos by David F. Ashton
When 100 merchants, members of the recently-expanded Sellwood-Westmoreland Business Alliance, agreed to participate in this August 9 event, they hoped it would draw folks to their businesses – and indeed, everyone came out a winner.

“We call it ‘Passport to Sellwood and Westmoreland – Celebrate the Summer,” explained Debbe Hamada, owner of a modern lifestyles accessory store in Sellwood called “Tilde”, and credited as being the prime mover behind the event.

Brent Heeb, proprietor of Stars Antique Mall and Stars & Splendid says the Passport event is perfect for businesses in the neighborhood.

“We want people to come here and have a good time,” Hamada said. “And I think it’s a great thing to do for the neighborhood. While we attract some visitors from around the greater Portland area, we’re primarily providing a fun event so our neighbors can have a great time.”

The idea was, Hamada said, that visitors would pick up a free “Passport” booklet, and take it around to participating merchants, each of whom marked it with a unique stamp. Having their booklet stamped at a minimum of six businesses qualified participants to win prize packages.

At one of the stops on the “Passport to Sellwood and Westmoreland” tour, Staccato Gelato, Annalee Schafranek stamps a passport.

Event expands as business districts unite
“This is the second year for this event in Sellwood,” Hamada said. “Last year, only stores on SE 13th Avenue participated. This year, with our two business districts united, we expanded it from 43 merchants to 108 merchants participating in both Sellwood and Westmoreland.”

Although Hamada is credited with creating and organizing the event, she said others have helped out. “Honestly, Brent Heeb worked equally as hard on this promotion.”

The Stumptown Swing trio enlivens SE 13th Avenue as they entertain in front of Grand Central Baking and Looking Glass Books.

Brings neighborhoods together
We next asked Brent Heeb, the proprietor of “Stars Antique Malls” and “Stars & Splendid” on SE Milwaukie Avenue for 18 years in Westmoreland, why he was enthusiastic about helping Hamada.

“I remember driving down 13th Avenue last year and seeing all the balloons,” Heeb replied. “It looked like there was a fun event happening. When our business districts joined, I met Debbe and learned about their ‘Passport’ event. Working on it has really brought our neighborhood business districts together.”

Folks said they came for miles around to peruse the offerings of merchants in Sellwood and Westmoreland.

In addition to running his shops, Heeb said he’s also a Westmoreland resident. “We have a real neighborhood here. We were ‘green’ and on foot before the concept became fashionable. Anytime we can support and promote our neighborhoods, it benefits everyone.”

Look for another area-wide promotion in Sellwood and Westmoreland in December; for more information check the business district’s web site: CLICK HERE. NOTE: our site was hacked – rest assured, the original link shown was redirected.

© 2008 David F. Ashton ~ East Portland News